It says it has a built in primer and I believe it. The foundation lasts all day on my face, it does start to fade a little but it still gives me enough coverage, it also has helped my bronzer and blusher last longer.
The next claim is it having a built in concealer I partly agree. It does cover most blemishes but if you were to have a really red blemish it doesn't cover it at all.
It is an amazing foundation in my opinion. When I have it on it doesn't feel heavy on my skin but if I were to touch it I can feel it is there as it feels really silky and smooth. The only downside I have that it clings to the occasional dry patch I have but a good moisturizer beforehand sort that out. I have always found it hard to find the right colour for me as I am quite pale so I got it in the the lightest shade light ivory and this matches my skin perfectly. When I was at the make up I saw that there were mostly light shades and it didn't go into the dark skin tones so I would recommend this foundation to someone with fair to medium skin tone and an oily or combination skin type.
I hope this review helped you.
Ruth x